Post by account_disabled on Jan 22, 2024 8:47:30 GMT
We asked our partners - the editors of the website of the First Cambridge Education Center - to translate the article . Do you want to improve your marketing performance? Already using practically new tools that Instagram is rolling out? In this article, you will learn about new trends that can be added to your marketing plan right now. 1. Affiliate marketing on Instagram Instagram has long been the go-to platform for influencer marketing. New tools allow account holders to flag sponsored content. For example, in this post @mrsoaroundtheworld under the tag Paid partnership, you can learn that the author of the post promotes the brand @visitcalifornia. Affiliate Marketing on Instagram As marketing channels like Facebook figure out how to operate in a user tracking ban, advertisers are likely to invest more in influencer marketing.
This does not require data tracking, and cooperation with a famous C Level Executive List person can contribute to the growth of the business in the long run. For content authors At the end of 2021, Instagram introduced a number of tools for content authors, which reaffirmed the platform's commitment to influencer marketing. For example, a separate private message (DM) tab for working with partners is currently being tested, as well as an option that allows authors to compile lists of the best companies for cooperation. With the help of these lists, companies will be able to quickly find potential partners for promotion on Instagram. Moreover, today companies can transform simple content into advertising. In other words, the company can use for advertising purposes the content of authors who have chosen this company as a potential partner. For content authors Instagram Collab If you want to create content together with an influencer, and not just use ready-made material, there is a special function for this.
Shared posts increase brand awareness. Until recently, on Instagram it was not as easy as it is now to create content together with influencers or partner companies. It was only possible to mark other accounts in the photo. Last October, the new Collab feature became available to all users. Brands can now add contributors to any Reels feed or video post. To co-author a photo or video, create a post as usual, then click "Tag people" and "Invite Contributor". This is how you choose a co-author and send him an invitation. Instagram Collab After the other person accepts the invitation, both names and profile photos will be added to the posts, and the post will be visible to both accounts and possibly to the followers of those accounts. Instagram affiliate program Instagram still does not have such opportunities for the author to receive income comparable to the level of YouTube and TikTok. But in October 2021, the platform began testing a native affiliate program for influencers to create an Instagram store with better products. From each sale, the owner of the partner store will receive a commission. But the companies themselves also benefit.
This does not require data tracking, and cooperation with a famous C Level Executive List person can contribute to the growth of the business in the long run. For content authors At the end of 2021, Instagram introduced a number of tools for content authors, which reaffirmed the platform's commitment to influencer marketing. For example, a separate private message (DM) tab for working with partners is currently being tested, as well as an option that allows authors to compile lists of the best companies for cooperation. With the help of these lists, companies will be able to quickly find potential partners for promotion on Instagram. Moreover, today companies can transform simple content into advertising. In other words, the company can use for advertising purposes the content of authors who have chosen this company as a potential partner. For content authors Instagram Collab If you want to create content together with an influencer, and not just use ready-made material, there is a special function for this.
Shared posts increase brand awareness. Until recently, on Instagram it was not as easy as it is now to create content together with influencers or partner companies. It was only possible to mark other accounts in the photo. Last October, the new Collab feature became available to all users. Brands can now add contributors to any Reels feed or video post. To co-author a photo or video, create a post as usual, then click "Tag people" and "Invite Contributor". This is how you choose a co-author and send him an invitation. Instagram Collab After the other person accepts the invitation, both names and profile photos will be added to the posts, and the post will be visible to both accounts and possibly to the followers of those accounts. Instagram affiliate program Instagram still does not have such opportunities for the author to receive income comparable to the level of YouTube and TikTok. But in October 2021, the platform began testing a native affiliate program for influencers to create an Instagram store with better products. From each sale, the owner of the partner store will receive a commission. But the companies themselves also benefit.