Post by tanvirmasud on Mar 9, 2024 8:11:44 GMT
tination Adwords If you're not sure what to choose, , so he can advise you on the best path for your company. The first point is to acquire awareness that we are increasingly digital That's right: it has become almost unthinkable for most people not to use digital media and platforms in their daily lives. Suffice it to say that in Italy (as well as in the USA and in most industrialized countries) 80% of citizens constantly have a smartphone with them and that on average each individual interacts with the online world from 5 different media. These data would already be sufficient to make it clear how profitable it can be to invest in digital marketing, but to clarify the concept even more deeply, let's examine some numbers obtained from the "Global Digital in 2018" report, a very precious international study conducted by We are Social and Hootsuite .
The annual report analyzes the use of India Telegram Number Data digital tools in the world (with a focus on individual nations) and reveals a trend of exponential growth in the use of the internet, mobile devices and social platforms. There are over 4 billion people in the world who access the web, well over half of the entire world population; almost 3.2 billion are active users on social media with their own profile and 90% of these use it permanently through mobile media . Even in the national context the numbers are striking: almost 3 out of 4 Italians are on the internet and around 34 million use social media, with an annual growth of around 10%. A final interesting fact is the time we spend connected: we are online for around 6 hours every day (more than double that of TV), at least 2 of which are spent interacting on platforms such as Facebook, Youtube or Instagram. It is equally essential to keep pace with the market Having established that investment in Digital Marketing must be a fixed item in one's budget agenda, it is clear that planning an operational strategy is very complex, albeit fundamental.
For many companies, whether due to a certain cultural distrust or due to the inexperience or lack of competence of internal resources, planning a marketing investment with digital tools and channels is an expensive and difficult activity to manage. Yet even in this sense the numbers speak clearly: the latest quarterly update of the CMO Survey reveals for example that the forecast - for the next 12 months - of investments in digital marketing by the companies included in the survey sample marks a higher increase to 15%, following a reduction in investments in traditional marketing; the same study also shows that on average around 8% of company revenue is reinvested in the "marketing" item, but even more interesting is the data relating to the investment expected for the internal development of marketing knowledge, which in February 2014 it stood at just 3.1% while four years later it rose to 6.5%. And companies that operate in B2C contexts, both product and service, are clearly driving this trend.
The annual report analyzes the use of India Telegram Number Data digital tools in the world (with a focus on individual nations) and reveals a trend of exponential growth in the use of the internet, mobile devices and social platforms. There are over 4 billion people in the world who access the web, well over half of the entire world population; almost 3.2 billion are active users on social media with their own profile and 90% of these use it permanently through mobile media . Even in the national context the numbers are striking: almost 3 out of 4 Italians are on the internet and around 34 million use social media, with an annual growth of around 10%. A final interesting fact is the time we spend connected: we are online for around 6 hours every day (more than double that of TV), at least 2 of which are spent interacting on platforms such as Facebook, Youtube or Instagram. It is equally essential to keep pace with the market Having established that investment in Digital Marketing must be a fixed item in one's budget agenda, it is clear that planning an operational strategy is very complex, albeit fundamental.
For many companies, whether due to a certain cultural distrust or due to the inexperience or lack of competence of internal resources, planning a marketing investment with digital tools and channels is an expensive and difficult activity to manage. Yet even in this sense the numbers speak clearly: the latest quarterly update of the CMO Survey reveals for example that the forecast - for the next 12 months - of investments in digital marketing by the companies included in the survey sample marks a higher increase to 15%, following a reduction in investments in traditional marketing; the same study also shows that on average around 8% of company revenue is reinvested in the "marketing" item, but even more interesting is the data relating to the investment expected for the internal development of marketing knowledge, which in February 2014 it stood at just 3.1% while four years later it rose to 6.5%. And companies that operate in B2C contexts, both product and service, are clearly driving this trend.